Today in this article, we will discuss why you should think about building a Mobile Application for your own Business. Nowadays we all have mobile phones with us. Aren’t they? And the function of any mobile phone is not only limited to making phone calls. If we look at our mobile phone for one second, we can find there are multiple numbers of Applications are downloaded into it.
I must say Mobile phones are nowadays the dearest thing for all of us. We all have it in our pocket. It does not matter what profession a person belongs to, and each person tends to use their phones, after every fifteen minutes.
A few years back also, companies used to focus on distributing leaflets. They used to print billboards and hoardings. And companies used to think that TV commercials, radio, and newspapers are the best medium for advertising and could be the main reason behind the success of any company.
But that time the word Digital Marketing has come up, the idea and concept of whole advertising, promotion, and marketing have been changed. First, we saw how, slowly, and gradually, the Website concept has evolved. A few years back, we also used to see different company ADs on hoardings, and then it moved to a newspaper, TV. Now, if we talk about marketing, the one word that comes is ONLINE.
Now, in 2020 if we organise a survey then we will get to know, the exact percentage of mobile user who use apps like, Facebook, Instagram, linked in, YouTube, Pinterest, Quora, Google News, Twitter, Tumbler, WhatsApp, skype & Telegram are much higher than the people who are using these websites on a computer browser. Nowadays, people are also preferring watching web series and movies over phones than on TVs.
What I am trying to say is whether you are a retail company like Amazon or a restaurant or coffee shop like Starbucks. A service providing company, similar to The Urban Clap or an online teaching firm like Udemy. It does not matter what business you have and what is the size of it apart from building a Company Website; you should also have your own company’s app.
You always do not have to be a Big Brand like Amazon or Uber. Even medium and small size companies are building their Brand app. They are not only doing excellent but also have successfully created a Brand Value among their customers.
Companies are now much closer to their customers. Nowadays, people do not wait to see the ADs of their most desired Bikes on TV. They open their Mobile, go-through their Facebook, YouTube, or G-News apps to know more about their preferred product.
Still, confused? Well, I am going to explain eight benefits of having a Mobile App for your Business:
Create Customer Loyalty: If Customers download your app on their mobile phone, following your app, which means there is a possibility that they like your company. Either they have already purchased or are planning to buy the products of your company. Please do not lose this opportunity to build customer loyalty and prove that you are the right choice for them. So that they do not leave your company. Whenever they open their Mobile, make sure they can find the Logo of your company right in front of their eyes. A constant connection with them not only builds customer loyalty but also builds a good relationship with them. This way, they will feel more connected with you; they will feel safe with you.
Apps can create Customer Engagement: Make your loyal customers engage with your Mobile App. That means building an app for your company that can be beneficial for customers. So that they can use your app for their personal uses. Like, if you have a restaurant and you have an app for your restaurant, then build that app in such a way so that customers not only browse your food menu but also can order them. Adds some function on it. So that they can share the app with their friends and family. Also, provide some discount coupons to your customers. That creates enthusiasm among your customers, and they tend to return to your restaurants again and again.
Make your Business Stand Out: Even if you have a small business, always think big. Where other small companies are following the traditional marketing theme. You try to go beyond, try to do something exceptional. Do not follow anyone, but at least try to learn what the trends are going. Upgrade yourself like the other international brands are doing.
Be visible every time to customers: As I have already told, the number of mobile phone users is increasing rapidly, with that number of internet users is also growing. Now, within next year we all can hope for 5G to come up. Grab this opportunity. Do not waste a single second. Your company, your brand should be in every people’s mind, inside their home, all the information about your company should be in their pocket.
Build a Brand: Do not just run a shop, build a brand. Advertise your small start-up in such a way so that people start knowing your shop by its Brand name. Just like how we call the title Walmart. Right now, if you are running an unorganized shop, make it organise. Do not only focus on your local customers. Go online and look out for more customers.
Create an everyday connection: Those who are already using apps of big brands like Amazon, AliExpress, Uber, G-Pay, Zomato. You all must know how these brands are connected to us in our day to day life. Whenever you wake up in the morning, you will see a few Push-Notifications by them. It can be anything that can be about the launch of their new products, about new offers or service launches. Sometimes on our Birthday and our anniversaries, they send us messages. This is how they keep on reminding us, notifying about their existence. So, running a business is not like producing and selling products, it means building a constant relationship with their customers.
Profits will Increase: As I have already said, Mobile Phones Apps are the cheapest and easiest way to make a healthy long-term relationship with your customers. It will slowly increase your profit. You need to provide them with goods and services that are of more exceptional quality. If you can continue in doing so, your company will grow no-one can stop you. The best part of the Mobile App is that it is low in cost, and it is currently the best medium to reach every customer. So, use this tool wisely, I can assure you it will boost your profits.
Sync user's social media and email accounts: Mobile apps can have features like you can sync email and social media accounts with your app. With this advantageous method, you can receive your customer’s mail id, mobile number, and can know their age. All the young people out there between the ages of 15-35 are on different social media platforms. The chances of their presence in social media are much higher. If you want, you can run an advertisement on Facebook of your brand as well as your app. It will increase the list of your app users and will increase the number of young potential customers.
So, this was all from my side. I hope you have now understood how important it is nowadays to have a mobile app for your brand. If you are still not aware of online platforms. This is the high time you should learn about what Digital Marketing is. And how all these company Websites, Social Media Accounts, Mobile Apps help to build a massive channel between the company and customers.
Well, Little Apps promises you to be on your side every time. If you still want to know more about Digital Marketing, Mobile App Marketing, and other online platforms and how it is developing the Business Standards, we are there to guide you.
Also, if you are planning to build a Mobile App for your company, you can reach out to us anytime. We are online anytime, tell us about your business and your requirements. We will build a perfect Application for your company at a minimum rate. You will get a stable app that will help you in creating the right image of your brand. Contact Details will be given on the website.
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